Small Batchery Showcase at Fulton Center

Thank you for participating in the Small Batchery popup showcase at Fulton Center!

Here are the details of the pop-up, including location details, schedule, what to expect, and payment, and insurance in order to participate. 


HOURS & LOCATION

We will have a Small Batchery staff at all times during opening hours below: 

MON - FRI : 8AM - 7PM  ( $85 per day + 25% Sales Commission ) 

  • You are required to be present from 11AM - 7PM

SAT - SUN : 12PM - 6PM ( $70 per day + 25% Sales Commission )

  • You are required to be present from 12PM - 6PM

CURRENT SHOWCASE SCHEDULE (PENDING)

11/25/2016 (FRI)

  • Not Available
  • Not Available

11/26/2016 (SAT) 

  • Annie Maes Cheesecake
  • A Cake Baked in Brooklyn

11/27/2016 (SUN)

  • Available
  • Available

11/28/2016 (MON)

  • Aurias Malaysian Kitchen
  • Available

11/29/2016 (TUES)

  • Aurias Malaysian Kitchen
  • Bijabhar

11/30/2016 (WED)

  • Woodward Extract
  • Fresh Routes Cooking Kits

12/1/2016 (THURS)

  • Annie Maes Cheesecake
  • Fresh Routes Cooking Kits

12/2/2016 (FRI)

  • Malai
  • Glowfoodsnyc

12/3/2016 (SAT)

  • Available
  • Available

12/4/2016 (SUN)

  • Available
  • Available

12/5/2016 (MON)

  • Aurias Malaysian Kitchen
  • A Cake Baked in Brooklyn

12/6/2016 (TUES)

  • Aurias Malaysian Kitchen
  • Silly Chilly Hot Sauce

12/7/2016 (WED)

  • Woodward Extract
  • Silly Chilly Hot Sauce

12/8/2016 (THURS)

  • Annie Maes Cheesecake
  • Sweet Dough

12/9/2016 (FRI)

  • Annie Maes Cheesecake
  • Malai

12/10/2016 (SAT)

  • Glowfoodsnyc
  • Available

12/11/2016 (SUN)

  • Available
  • Available

12/12/2016 (MON)

  • A Cake Baked in Brooklyn
  • Yeh Chips

12/13/2016 (TUES)

  • Cooper Lake Farm
  • Yeh Chips

12/14/2016 (WED)

  • Bijabhar
  • Woodward Extract

12/15/2016 (THURS)

  • Silly Chilly Hot Sauce
  • Sweet Dough

12/16/2016 (FRI)

  • Malai
  • Cooper Lake Farm

12/17/2016 (SAT)

  • Annie Maes Cheesecakes
  • Available

 12/18/2016 (SUN)

  • Available
  • Available

12/19/2016 (MON)

  • A Cake Baked in Brooklyn
  • Yeh Chips

12/20/2016 (TUES)

  • Legally Addictive Foods
  • Sweet Dough

12/21/2016 (WED)

  • Legally Addictive Foods
  • Sweet Dough

12/22/2016 (THURS)

  • Annie Maes Cheesecakes
  • Sweet Dough

12/23/2016 (FRI)

  • Not Available
  • Not Available

UPLOAD YOUR COPY OF CERTIFICATE OF AUTHORITY, 20C or H25 LICENSE, INSURANCE POLICY RELATING TO FOOD CONSUMPTION 

Upload your Certificate of Authority

Upload your 20C or H25 License

Upload your Insurance Policy with Maker Commons LLC with an address of 439 Hicks St, #1B, Brooklyn, NY11201 as additional insured


SET-UP 

We have a 2ft10 x 1ft5 countertop block with storage below that you can use for your showcase, and we have specific signage on it that you would have to keep. You can add your branding on top of the counter, or on the side of it, but not to exceed to 6ft x 6ft area. 

You will have a power outlet and a clamp light that you can use.  


BREAKS

Please coordinate with the Small Batchery Staff on the day off for breaks, and refrain from long breaks. Bathroom is available on the same floor with a short walking distance.


PAYMENT

The daily participation fee will be invoiced to you via SQUARE by Nov 11 (FRI), which you can pay by credit card. Only confirmed payment will hold your spot. Sales commission will be settled within 5 business days after your pop-up showcase, and we will have a form for you to submit your sales information by the end of each pop-up day.


LICENSE AGREEMENT

A simple license agreement is required for your participation in the showcase. It will be sent directly to you. 


INSURANCE

General Liability Insurance of the venue is covered by Small Batchery, a COI will be issued with your company name as part of the participation fee.

HOWEVER, you would still need to issue a Certificate of Insurance (COI), with Maker Commons LLC as additional insured for food consumption:

Please use this information for your additional insured:
Maker Commons LLC dba Small Batchery
439 Hicks St, #1B, Brooklyn, NY11201 

EXPECTATIONS

This is a very busy transit up of up to 100,000 people visiting and using per day, our spot would likely have an exposure of 10,000+ per day, note that: 

  • Commuters move at a high speed
  • Some of them are going from point A and point B
  • Not a lot of them are necessarily in a shopping mode, but would expect holiday gifts would be a good draw for these commuters
  • A lot of workers with salary of at least $80,000+ per year in this area
  • Show-up on time and break-down on time

NO SOLICITATION

The STU not at any time or in any manner solicit shoppers through sales techniques known as “hawking.” Soliciting and/or “hawking” is defined as calling out to, drawing attention to, impeding a customer’s path within the common area, asking earnestly, begging, greeting or any other manner of verbal or non-verbal communication (i.e. body language) to coerce a customer to approach the designated area or sales personnel. STU will remain within 24 inches of the designated area to conduct sales business. At no time will a STU sales personnel interfere with the free flowing movement of customers through the common areas. STU sales personnel may interact with customers only when a customer approaches the designated area to view or inquire about the STU’s merchandise. Violation of this will be penalized by our landlord and Licensee reserves the right to transfer fines or damages to the STU


UPON ARRIVAL / LOADING

  • ALWAYS CHECK-IN with a small batchery staff first, and DO NOT approach MTA or WESTFIELD employees, as they will not be able to help you.
  • Loading bay is at 11 JOHN STREET
  • If you need help with Loading, please let us know first, the location has VERY STRICT LOADING procedures. 
  • Our Staff Contact : 
    • ERIC : 551-482-7795 
    • STORMY : TO BE ADDED
    • JEREMY : TO BE ADDED

SHARING / MARKETING 

Please share this with your fans & supporters! Some sample marketing language is in this following google doc 

Link to suggested social media / marketing messaging

Link to Edible Manhattan article


 

 

Our POPUP LOCATION

Fulton Center, Ground floor facing Fulton St

200 Broadway

New York, NY100038